The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything

June 24, 2018 - Comment

Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won’t really be

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Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won’t really be able to tell what is real and what is illusion.
Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.
We won’t need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.
Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences.
From Kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.
The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years. It explains how this massive and fundamental transformation will be driven, nit just by Millennials, but by the generation following them, which the authors have named the Minecraft Generation.
Robert Scoble and Shel Israel have written this book in the hope that it will serve as a business thinker’s guidebook to the near-term future. They hope readers will walk away understanding the massive changes rapidly arising, so that they will navigate a successful course through the changes they will be facing sooner than they—or their competitors– may realize just yet.

Comments

Neville Hobson says:

A Vision of the Near Tomorrow One of the things I like most about The Fourth Transformation, which I just finished reading on my Kindle, is the way in which it will help you to join up the dots and begin to understand the fundamental, disruptive and accelerating changes we already see around us brought by advances in technology – notably, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) – and massive shifts in people’s behaviours.You’ll encounter plenty of new terms, phrases and…

Rust Cohle says:

Just examples of existing businesses Scoble and Israel are essentially listing examples of promising VR/AR/MR companies followed by some commentary. They do not go in depth into the tech side or present any actionable insights for a would-be entrepreneur. I feel you can get the gist of this book by watching some of their talks, there’s basically no difference or added value in this book.

Daniel J McClure says:

Good general overview of mixed reality tech. This is a whirlwind tour of upcoming and present stealth tech related to, mainly, augmented and mixed reality. Lots of links to companies and articles throughout for further investigation. Probably more useful as a thinking aid than a direct resource on the specifics.

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